I’ve always loved Goldilocks’ choco rumble minis because one, they are not expensive, and two, they are delicious.
This afternoon, I saw that the company has a new strategy for marketing the little temptations: they are now packed individually in cute boxes (they weren’t before). When I saw them all looking yummy and pretty in their little boxes, I fell in love all over again. So I eagerly bought two. It was only after I paid for them that their new price sank in my infatuated brain (it was a bit later that I realized the boxes are made of plastic). From 12 pesos, each pretty choco rumble mini in its equally cute plastic box is now 17 pesos. WTH! The small plastic boxes, which are really useless after you’ve taken out what’s inside them, are worth 5 pesos each. Oh, you must be kidding me. It’s not like those boxes are also edible. You just throw them away afterwards. And again, the boxes are plastic! But still, effective marketing strategy, eh? They dazzle you with the pretty packaging and then they confound you with the increase in price. The little cakes are still delicious, there’s always that. But really, a 5-peso increase just because of the new packaging? Eh?
